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Many
dentists offer in-office whitening systems,
but if you can’t get an appointment
before your date on Friday night, you can
now check in with your favourite salon or
spa. BriteWhite Teeth Whitening System has
just launched in Canada and is available
exclusively to spas and salons.
“As
an esthetician, I could do everything from
head to toe for clients, except whiten their
teeth,” says Joyce Osborn, who owned
a hair salon and wellness spa for 26 years.
“It bothered me to have done such
a great job with hair, skin, makeup and
nails when, at the end of the makeover,
the client still had yellow teeth.”
Osborn developed BriteWhite and found a
distributor that would take the machine
and service to salons and spas exclusively.
“It’s very gratifying and exciting
to be leading a groundbreaking development
for esthetics and professional teeth whitening
across Canada,” says Jeff Alford,
CEO of Cosmetics Based On Nature Inc., the
Richmond Hill, Ont.-based distributor of
BriteWhite in Canada. “We are delighted
to be working closely with Ms. Osborn to
bring an extremely effective but lower-priced
teeth-whitening service to people in the
friendly and relaxed atmosphere of salons
and spas.”
The
device, which is placed in the mouth around
the teeth, uses Light Emitting Diodes (LEDs)
to produce a cool blue light. This light
activates a paste (applied to the device)
to whiten the teeth up to 11 shades in less
than 45 minutes. Since BriteWhite uses carbamide
peroxide instead of hydrogen peroxide, fluoride
or alcohol, the mixture is low in acidity,
so there’s less chance of sensitivity
than other whitening products and treatments
with higher acidity levels. And the best
part? You just might be able to squeeze
in time for a manicure. $200–$300
per treatment.
Don’t
forget
to visit the dentist! These salon, spa and
at-home helpers can’t substitute your
regular checkup and cleaning. The Canadian
Dental Association recommends most people
visit the dentist every six months. Depending
on how well you care for your teeth and
gums at home, it could be more or less often.
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AT-HOME
HELPER
Got five minutes?
The latest edition to the Crest
Whitestrips family takes just
five minutes to whiten your
teeth. Crest Whitestrips Daily
Multicare works like typical
Whitestrips to remove surface
stains, whiten teeth by deep
cleaning and protect teeth from
everyday stain buildup, but
can be worn anytime, anywhere
– even in the shower.
Now that’s what we call
multi-tasking. $50.
DENTAL
DO-GOODER
Know
someone who doesn’t have
dental coverage? During the
month of April, which is Oral
Health Month, Crest and Oral-B
will make a donation to the
Dental Canada Fund (DCF), the
official charity of the Canadian
Dental Association, to help
Canadians gain access to proper
dental care. It’s all
part of Teeth for Life, an innovative
program created by Crest and
Oral-B. To support this cause,
go to teethforlife.ca during
Oral Health Month and click
on the Teeth for Life logo.
For every click, Crest and Oral-B
will make a contribution to
the DCF.
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